How Chicago Cultural Institutions Drive Corporate Growth
Chicago has long understood something that many cities learn only after decades of economic development: culture is not separate from commerce. It is commerce. The city’s skyline may be defined by engineering marvels and corporate headquarters, but its identity has been shaped just as profoundly by the institutions that occupy its museum campuses, concert halls, theaters, and galleries. The Art Institute of Chicago, the Lyric Opera of Chicago, the Chicago Symphony Orchestra, and dozens of other cultural organizations do more than enrich civic life. They help create the environment that attracts talent, builds corporate prestige, and strengthens the economic ecosystem upon which businesses depend. In an era when companies compete fiercely for skilled workers and public trust, arts and cultural engagement has evolved from philanthropy into strategy. Increasingly, Chicago corporations are investing in the arts not simply because it is good citizenship, but because it is good business...