Strange Economics of High Culture in Chicago
There is something slightly misleading about the word nonprofit . It sounds austere, almost monastic, as though an organization has taken a solemn vow against money. Anyone who has attended a gala at one of Chicago’s major cultural institutions knows that the reality involves rather better tailoring. On any given performance night, an opera house, symphony hall, ballet company or major theater can resemble a luxury business with remarkable fidelity. There is the beautiful room, the expensive real estate, the scarcity of the product, the ritual of arrival, the hierarchy of seating, the well-dressed clientele, the cultivated air of exclusivity and, somewhere nearby, a glass of sparkling wine being sold at a price that suggests the grapes received graduate degrees. A premium seat at a major Chicago performance can cost hundreds of dollars. Donors can contribute hundreds of thousands or millions. Galas are elaborate social occasions in which philanthropy, civic prestige and ta...